Nikhil Kapoor

Designer based in Bangalore, crafting digital interfaces and brand experiences. Currently designing Cyber Super Intelligence at Safe.

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Hero Motocorp Virtual Configurator

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Hero Virtual Configurator
Hero MotoCorp, one of the world’s largest two-wheeler manufacturers, aimed to enhance the bike-buying experience for it’s customers. The team designed an interactive 3D virtual studio, allowing customers to explore, customize, and experience Hero bikes online through a web-based configurator and AR integration. Prioritizing simplicity, the interface kept the focus on the bike and the overall experience. 

The virtual studio offered a seamless 360° tour, enabling users to view bikes from every angle, explore them in different environments, and personalize them with accessories, color options, and variants. With the ability to book bikes online or schedule test drives directly, the platform created an immersive and interactive showroom experience, accessible from anywhere.

©2026 Nikhil kapoor  Bangalore, India